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What Makes Us Different

Flooring America Design Centers of Franklin and Natick has been servicing homeowners and small businesses including; designers, decorators, and home builders throughout Massachusetts for over 50 years. Flooring America is proud to service clients in Boston, MA and Providence, RI as well.

We offer the largest selection of today’s finest hardwood flooring, carpet, luxury vinyl tiles and planks and laminate floors, rugs, cork flooring and ceramic tiles, combined with experts trained in flooring and interior design. Whether you have a vision for your home or need help deciding, Flooring America Design Centers can help you find the perfect floor for the way you live.

Servicing the product after the sale is an inimitable feature other flooring stores have trouble with. With our Flooring America buying power, our exceptional pricing has earned us business from major corporations as well as thousands of homeowners.

From classic to contemporary, you will find your style at Flooring America Design Centers. We offer the largest selection of hardwood flooring, ceramic and porcelain tiles, cork floors, laminate floors, vinyl flooring, carpet and area rugs including Karastan Carpet, Mohawk, Shaw and many more.

Why are we different?   We strive to make your home a better place to live.  From the moment you walk into our store, we make you feel comfortable.  We ask a lot of questions to help you on your way to get to where you are going.  We strive to answer all your questions and help with finding the floor you can afford and want to live with whether it is for selling your home or remodeling or moving into a new space – we want to make it easy!    We will accomplish and help with your goals in all aspects of flooring.  We have toys for the kids, computers for the teens and comfy chairs for your family members or friends that came along.

Help us help you by becoming a customer in a safe, relaxing space where we can ascertain your needs and furnish floors that you will live with for the rest of your life.

My second time using FA out of Franklin MA. First time we had Armstrong flooring put on our first floor. Installation went smoothly and the product has held up well with multiple dogs. Most recently we installed carpeting in all the rooms on the second floor. Again installation went smoothly including moving of heavy furniture. I highly recommend this company for flooring and carpet installation.

Cathy | Jul 23, 2022 - REVIEWBUILDER

Flooring America has excellent customer service. Saya was knowledgeable and had excellent follow up in helping us understand the different materials, types of wood floors and installation options. The installation was efficient and professional.

Joel Skolnick | Jan 11, 2022 - REVIEWBUILDER

The workers were very professional and the floors look beautiful. We had a great experience with this company. I would definitely recommend Flooring America Design Center of Massachusetts. Thanks so much.

Margaret Carpenter | 2021 - Google Review

Called them Tuesday and had rugs in four bedrooms done the following Thursday. They were great on the phone and just as good when I stopped in to select the carpet. Installation was seamless - thanks for the great work!

Patrick Pender | 2021 - Google Review

My experiences with Flooring America, Franklin were as follows:

The in store personal were great, particularly our contact and sales person, Ms. Sanji, she advised us well with our 2 great tile products;

The 2 products, ceramic tile for our foyer, and a different tile for an upstairs bath, and kitchen , complete satisfaction;

The only issue that surpassed the other two, was excellent work- manship of the installers, I can't say enough about them.

Robert Molloy | 2021 - Google Review

Over the last few years my wife and I had hardwood floors, tile floors and wall to wall carpeting installed by Flooring America. We are extremely happy with all of the flooring: their prices were reasonable, they spent time with us to pick out the right flooring for our tastes, needs and our budget, and all of their installers did a superb professional job! If we could we'd give them 10 stars.

Edward O'Brien | March 2020 - Google Review

Anthony was great, I have a bad back and he got me a chair and followed me around with it. The flooring we picked was installed and I just love it. It took no time at all for the installation.

Jackie | Tuesday, November 10, 2015

We replaced all our carpeting with laminate and remodeled the baths with new tile. The quality was great, the service exceptional and the price was real good!

Mark | Tuesday, December 8, 2015

I am so happy with the service, price and products!

vman68 | Friday, November 6, 2015

Anthony was great in sales, Ronnie and Derek were superb with their installation.

Narnzs | Tuesday, November 10, 2015

The workmanship on our tile backsplash installation was impeccable. The store's selection and customer service, exemplary. We have purchased from Flooring America in the past and will do so in the future.

Mr. and Mrs. Smith | Wednesday, September 16, 2015

I've worked with Flooring America for numerous projects including tiling, carpeting, and putting in a laminate floor. My last endeavor was a Coretec vinyl floor for my kitchen. As always the installation was outstanding. Anthony is so kind, considerate, and knowledgeable as well.

Lynne | Friday, August 28, 2015

I recently purchased tile and a rug. The installation people were on time, very neat, covered everything, cleaned up afterwards. These guys were GREAT!! We were very pleased with the service and the work. I would highly recommend Flooring America.

Max | Thursday, June 25, 2015

I've used Flooring America several times. I'm now getting ready to re-do my kitchen and will definitely be getting my floor from them.

Lynne | Thursday, June 4, 2015

We needed a flooring solution for our new gym in a hurry. Flooring America helped us with all available options (rubber, carpet, etc.). They came in on time and under budget.

Dean | Friday, May 29, 2015

They were knowledgeable and helpful in the flooring process.

Stace | Friday, May 22, 2015

Best place to buy carpet. Excellent service. Quality rugs.

Happy Customer | Monday, April 6, 2015

Three years ago, we chose Flooring America because of their ads about carpet. Because we were having stairs carpeted too, we made a point of stressing we needed a carpet that could stand up to heavy foot traffic with my husband's second floor office. We were guided to a category called Ultra Life and chose what looked like a sturdy carpet. Three years into the 15 year warranty, there was unusual wear, especially on the stairs. We filed a claim, a wear inspector evaluated and the claim was approved. It turned out that there was a rare case of the carpet fiber being defective. Because we had been guided to an Ultra Life carpet, the stairs were covered (not true of some of the less protective warranties.) The remaining twelve years of our Ultra Life warranty are still in place, but we expect not to have a problem with a carefully chosen replacement of higher quality which was enabled by our paying for the upgrade. The installers were superb in skill and helpfulness in moving our big pieces of furniture and excellent finish work in edging and on our stairs. It is important to commend the helpfulness and assurance of the owner of Flooring America that things would be done to our satisfaction.

Lynne | Tuesday, October 14, 2014

The sales service was above and beyond (and patient!). Anthony spent considerable time helping us select our floor covering. Most helpful. The installers, Ronnie and Dereck, were timely, skilled, neat, tremendously hard working and considerate of our home. We have purchased from this location before, and will be making future purchases from the Cocuzzos. Thank you.

James | Friday, February 7, 2014

I have been a Flooring America customer for 12 years and I keep coming back because of the huge product selection and amazing installation. Just took this photo of my amazing remodeled bathroom I love it!

Peggy | Friday, January 31, 2014

Excellent installation! Great service.

MK | Wednesday, May 22, 2013

The whole process was smooth and professional. The installation was done in a timely and responsible manner. The work was impeccable. All things were explained to me before they were done and my installer Ron was kind and respectful of my home and of me. It was such a pleasant experience. Thank you for your professionalism. As an interior designer I have worked with many installers and companies. Flooring America stands out among the best.

Shelly | Friday, April 26, 2013

Salesfolks are great and let us take samples home to review. Tile guys did an amazing job and were fast and they kept things clean. Very pleased from start to finish!

Dave | Monday, April 15, 2013

Anthony was excellent and showed us a lot of different carpets and knew exactly what we wanted. We are very happy with our new purchase and Flooring America in Franklin is where we will go for future purchases. I was very happy with our installer Allen and his helper Josh, they did a great job. Both my husband and I are very pleased. Thank you!

Gail and Craig | Thursday, March 28, 2013

Great overall experience with sales, installation and follow up customer service!

Joanne | Thursday, February 28, 2013

Thanks for the great experience with the ordering, measuring and installation of my new carpet. A+ all around!

Barbara | Wednesday, February 20, 2013

I was recommended by several of my friends and when I finally visited the store after shopping around I was thrilled. They had every color, every style, every species of hardwood and Anthony was a huge help in finding us the right product in our price range. Our installation was perfect, on time and completed professionally and looks beautiful.

Cindy | Wednesday, January 16, 2013