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Shop LVT Flooring at our Natick or Franklin MA Stores

LVT flooring has come a long way. While LVT floors have always been the first choice where moisture is present, LVT flooring can now be the first choice when it comes to fashion. Believe it or not, LVT floors, has changed dramatically. With more design choices than any other type of flooring, more realistic designs, more durability and easier maintenance, today's LVT floors are truly amazing. Stop by our Natick or Franklin MA flooring stores and see the difference!

Click on the following manufacturers for more information.

Armstrong LVT

Shopping for a different kind of vinyl floor? Armstrong’s new luxury vinyl floors may be just what you’re looking for! Alterna is the luxury vinyl tile that looks like ceramic tile or stone, while Luxe Plank luxury vinyl (a “Best New Home Product” in 2010 from This Old House magazine) looks like hardwood. Take a look at these luxury vinyl floors in this short video.

Slate And Stone Looks For Everyday Luxury

The refreshing beauty of slate and stone comes to life in the brilliant colors and diverse patterns of Alterna and Alterna Reserve. These inspiring collections feature the textural appeal of embossed clefting, rich tonal ranges, and a soft gloss that captures the look of natural slate and stone polished by time. Create distinctive spaces in your home with the luxurious looks of Alterna slate and stone.

Beaulieu LVT

Hard wearing and easy to install, Luxury Vinyl Flooring has all the look of expensive hardwood and tile without breaking the budget. It is water resistant which makes it an excellent choice for below grade installations.


Floorcraft™ Luxury Vinyl is crafted with pride to bring you fashionable, high-performance floors that can be installed, cleaned, and maintained with ease. Choose from two distinctive options:

  • Luxury Vinyl Plank is made with innovative technology to give you the look and feel of natural hardwood without the fuss. It’s cozy and warm, yet easy to care for.

  • Luxury Vinyl Tile offers the authentic beauty of ceramic, porcelain or natural stone combined with a warm, forgiving surface underfoot. Plus, unlike other tile, it won’t crack or break.

And caring for any Floorcraft™ Vinyl floor is simple – all you need is a broom or damp mop!


Mannington® Vinyl gives you an incredible combination of beauty, durability and easy maintenance. It’s expertly crafted to give you not only the look you want, but also the performance you need.
These floors feature an exclusive inner core construction that protects against rips, gouges, permanent indentations, stains, moisture and more. With this unrivaled durability, easy clean and care requirements and outstanding warranty protection, they make a smart choice for active households with kids and pets.
Plus, our selection of Mannington® Vinyl Flooring includes a broad range of elegant patterns, distinctive textures and vibrant colors, so it’s easy for you to match your current décor or lay the foundation for a whole new look.


Naturcor™ Vinyl Floors are crafted using a revolutionary engineering process that provides superior wear resistance and durability with the optimal visual impact of realistic wood and stone looks that reflect the beauty of nature.


USFloors, based in Dalton, GA, is a manufacturer of Unique and Sustainable floors. USFloors is the leading producer of sustainable, eco-friendly floors including cork, bamboo, and FSC®-Certified hardwood, and LVT floors. In fact, USFloors is the ONLY supplier of cork and bamboo flooring with manufacturing facilities operating in the United States. USFloors markets these sustainable products under the brands Natural Cork®, Natural Bamboo®, Castle Combe, Navarre, and COREtec Plus®.